Years after the original cult classic, Anna Kendrick and Blake Lively reprised their iconic roles in the sequel, Another Simple Favor. The film leaned even further into the campy thriller energy fans loved the first time around, delivering bigger twists and an even more glamorous setting. Through our marketing campaign, we promised a scandalous new chapter that would continue the complicated friendship—and rivalry—at the heart of the original film.

For this campaign, we focused on what fans were already obsessing over. We brought the cast into the conversation with recap reels, social-first content, and live remote event coverage, creating opportunities for audiences to experience the film alongside the talent. We also paid close attention to the moments, characters, and quotes that were resonating most with fans, using those insights to fuel our reactive strategy. That meant turning fan-favorite moments into timely quote graphics, scene pulls, and fan cams, while jumping into relevant social trends that gave the campaign an authentic, community-driven voice.

Raise your martinis to twisted sisterhood, delicious secrets, and the murder mystery event of the summer.