Ms.Marvel
Ms.Marvel
Ideation | Content Creation | Social ScansA young and buzzy social campaign for Disney Plus’ marvel series, Ms. Marvel.
Overview
Over the summer of 2022, I interned with the Walt Disney Studios. One of the largest projects that I worked on during my internship was the social campaign for Ms. Marvel, which I worked on from the premiere window until sustain.
During the premiere I captured live event coverage at the red carpet, highlighting the talent. I worked with the team to create copy and distribute the premiere content during the event on Instagram stories and X to provide fans real-time updates.
Throughout the campaign, my role was to stay informed about fan sentiment and highlight any trends and conversations surrounding the show— these insights were used to create reactive concepts. Additionally, I reviewed assets and gave creative feedback for organic pieces. I also used Photoshop to create quote graphics using existing templates for quick production that allowed us to highlight the most talked about scenes and dialogue.
Objectives
Ms. Marvel introduced Kamala Khan into the MCU, and it was our job to demonstrate the humor and relatability of the show. We also wanted to highlight the similarities between the show and the comics for any previous fans of the content. We wanted the account to begin conversations surrounding the culture, story, and impact of the show.
Results
During the campaign, I contributed to posts that emphasized scenes from the show and cast BTS. These posts were shared on Ms. Marvel’s Instagram, Twitter, and Facebook with slight alterations to make them match the platform’s needs. The posts ended up gaining 1.15M impressions and 1.1 M likes.