Rosaline is a romantic comedy retelling of Romeo and Juliet with a focus on Romeo’s first love, Rosaline. The film is a comedic period piece that featured a young cast and released exclusively on Hulu.

The funny nature of the movie allowed for a youthful and snappy content strategy. During this campaign, I ideated and scripted content junket pieces highlighting the film’s lead, Kaitlyn Dever.

The goal of the content shoot was to position Dever as a funny and relatable figure ahead of the film’s release. The assets were curated for TikTok and Instagram with a strategy that leaned on romantic comedy classics with a shakespearean twist. Since the assets were slated for pre-release we aimed to provide hints into the film’s premise without providing any spoilers for excited audiences.