It’s officially back to school season at Yates and Benny Drama is leading their freshman class into gay panic pandemonium. Prime Video teamed up with Saylor to launch Overcompensating’s social presence ahead of the show’s first season. We introduced audiences to the talented ensemble cast and crafted their tone and voice through caption copy and community engagement. 

We kicked off our custom social content by creating character introductions that teased characters while keeping storylines locked away in the syllabus until the show aired. We also created assets to magnify key beats like “now streaming” and “renewal announcement.”

We proved their ain’t no party like a Benny party by working with the Prime Video team to launch event coverage such as their college tour and Coachella event.  

As their social strategy partners, we built out their content calendar and managed daily posting through Sprinklr. Additionally, we tracked conversations and fan favorite moments allowing us to pitch and produce strategic reactives to keep the fan engagement going. 

Throughout the campaign, our Saylor produced assets earned 7.89M Estimated Impressions and 465K engagements. In addition to our custom edits we posted clips and on-set BTS which resulted in 113 posts from pre-launch to sustain.