goosebumps
goosebumps
Ideation | Scripting | Copywriting | Calendar Management | Posting The nightmare is spreading around Gravesend as the spooky anthology series returns to Disney Plus.
Goosebumps: The Vanishing is the second season in the anthology series based on R.L Stines’ books, streaming on Disney Plus. This season we follow five high schoolers as they deal with strange occurrences that are connected to a mysterious secret from their parent’s past. In addition to a new storyline, we introduced audiences to a new cast, led by David Schwimmer. We worked with the Disney marketing team to spread this terrifying tale across socials.
Overview
Results
309M
Video Views
816K
Engagements
33K
New Followers
Pre-Launch
With a new storyline and cast comes a new tone and visual storytelling. From character posters, episode titles reveals, and attention grabbing paid assets, we worked to drag viewers down into the basement alongside our characters.
Launch
As audiences grew to love the new characters, we leaned into the cast’s chemistry and personalities through engaging cast-driven content. We kept the series feeling fresh and culturally relevant on social by tapping into current trends and conversations with timely reactives. Ultimately, we gave audiences plenty of reasons to stay out of the basement—and safely enjoy the chaos from behind their screens.